Liberty London SS18 Style Trends

We spoke to our friends at Ruffians Liberty to get the low down on the key trends this Spring/Summer. The all new Liberty menswear floor is packed full of cutting edge brands, as well as the ‘Best Grooming Destination’ Shortlisted Ruffians Liberty of course. So, if you are heading into the summer without the foggiest of what to wear, look no further:

Trend 1: Graphics Seen

 

LAURA ROBERTSHAW, MENSWEAR BUYER –
“Logomania has been front and centre of a huge swathe of runway shows over the past few seasons. More is definitely more with this trend. Oversized logos, ironic prints and must read statements all top the must have lists for Spring/Summer ‘18.”

Trend 2: Aloha Baby

LAURA ROBERTSHAW, MENSWEAR BUYER –
“Another trend that’s had many revivals over the years, from Elvis’ floral number in 1961’s Blue Hawaii to Tom Selleck’s questionable Parrot infused shirt in Magnum PI, it seems the most unlikely of comebacks is here and looking stronger than ever. AMI, Balenciaga, Dries Van Noten and Paul Smith all dreamed of warmer climes for SS18, a good Hawaiian shirt will get you halfway there.”

Trend 3: Army & Navy

LAURA ROBERTSHAW, MENSWEAR BUYER –
“All over camo, naval pocket detailing and classic army outerwear shapes,
the ultimate menswear influence – militaria – continues to permeate almost all of our collections this season. Cropped parkas from Katharine Hamnett and hidden technical pockets from OAMC give heavy nods, whilst double stitching details from Dries give a more subtle doff of the hat to the institution that is military influence.”

Trend 4: Banal Mania

LAURA ROBERTSHAW, MENSWEAR BUYER –
“Normcore is alive and kicking, and it seems like the hottest trend of the past few seasons has been irony. From dad caps to boxy suiting, hiking jackets and oversized sneakers, it doesn’t seem like this trend is slowing down anytime soon. Best worn with the same carefree attitude your past-caring parents approach their outfit choices with. Chuck it on and forget about it.”

Trend 5: Big Checks

LAURA ROBERTSHAW, MENSWEAR BUYER –
“The classic check gets an injection of colour for the Summer season. Madras makes a comeback and checks of all shapes, sizes and colours are clashed together in fresh takes on wardrobe staples.”

Trend 6: Stripes Hype

LAURA ROBERTSHAW, MENSWEAR BUYER –
“Breton has been turned on its side. This season stripes are heading northwards and they’ve never looked better. Heftier than the classic Breton, the vertical stripe is not only more of a statement but also has the benefit of being more slimming than its sideways counterpart – what’s not to love?”

Trend 7: All White

LAURA ROBERTSHAW, MENSWEAR BUYER –
“An unexpected, but thoroughly enjoyable trend for SS18 was the ‘none – more-white’ look.
Looking at its finest for Acne Studios, Études and Lemaire, subtle changes in tone avoided the full-white look veering towards clinical. Beautifully understated, yet totally statement.”

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